Char-Broil was focused on exploring the world of grilling and understanding the brand and their audience. The client’s top priority was producing immediate content for the fast approaching summer season. Custom photography was a key area of development for maximizing creative impact to cover a wide range of products, post types, activities and specialized design needs like backgrounds and textures.
Role - Senior Designer/Photographer
• Designed marketing campaign for new TEC gas grill .
• Took photos and designed in store posters that highlighted the major sales offerings.
•Developed brand concepts and launched packaging for the Thermos Grill 2 Go product.
First round of concept art for point of purchase "Discover the secret of professional grilling"
Second round of concept art for point of purchase "Discover the secret of professional grilling"
Final artwork for point of purchase
